Styled For Life is the personal styling brand of Lorna Woodcock, whose mission is to help women over 50 dress with confidence for the life and body they have today.

The brief was to build a full brand identity and Squarespace website from scratch that felt mature, warm, and sophisticated without being stiff or overly formal. The identity needed to appeal directly to Lorna's audience while reflecting her unique styling perspective and genuine warmth as a person. The design direction centres on a soft purple palette, refined typography, and a delicate line illustration that captures both elegance and approachability. The brand guidelines, website, and supporting collateral all work together to give Lorna a professional presence that genuinely reflects the confidence she teaches her clients to find.