Breaking Ground needed a visual identity that felt as alive as a garden, one that could compete in a world of screens. The brand draws from a vibrant, high-contrast palette of colours pulled directly from the world kids would grow things in. The chunky, retro-inflected wordmark hides a secret pumpkin silhouette, rewarding curious eyes. Illustration takes cues from classic children's books: flat, bold-outlined characters with rosy cheeks and pure joy. Every touchpoint, from seed packets to hand tools, is treated as an object worth picking up, turning over, and getting dirty.