Noosa Nude is a natural household cleaning brand built on the idea that products can be free of harmful chemicals without sacrificing performance, and the visual identity was developed to reflect this through a brand world that is bold and playful. The custom wordmark is rendered in a chunky bold sans-serif with intentional imperfections, anchored by a signature background blue with a vibrant scent-coded colour system assigning each product its own hue. Line illustrations carry the brand's cheeky personality across every touchpoint, with each product character drawn in exaggerated proportions and cartoon limbs that wink at the brand name without over-explaining the joke. The packaging, website, and art direction all work together cohesively, unified by the recurring "No chemicals, no worries" tagline as a single, memorable brand promise.

Created in collaboration with Willow & Blake.