Bondi Sands is one of Australia's most recognised self-tanning and skincare brands, built on a brand world that is confident, sun-drenched, and unmistakably Australian.

As Design Lead I managed an in-house and external team of designers across two years, overseeing creative output for both Bondi Sands and their affiliated skincare brand Everyday Skincare across global markets. The role spanned the full creative spectrum, from initial concept through to finished artwork, covering digital marketing, motion graphics and video editing, paid media, print collateral, packaging, OOH, and campaign rollouts. Beyond the day-to-day output I played an active role in evolving the core brand's visual identity, integrating motion graphics into the digital marketing strategy and helping establish a more dynamic, campaign-led approach to how the brand showed up across every channel.